Archive

Archive for April, 2016

Brand your Business Effectively

Brand management was a chimera years ago. I had a lot of discussions over the course of several years about the importance of a Brand role and the impact it can have in the #socialmedia ecosystem with many people (and I bored them probably too much!). I also made a speech, during the Windows Professional Conference, organized by Overnet Education, about it. It was not my role at the time but the CEO of the Company was kind enough to let me do that speech. In that particular case, I talked more about #PersonalBranding but it fits the post anyway.

Brand is a necessity and it goes hand in hand with a good marketing strategy. Branding is everything in this digital connected world, and especially during this digital transformation we’re all part of it.

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How to build a successful Community

In my previous post, I talked about the Power of Communities. Now, I hope you digested this information (or you probably already knew about that) and made it yours because it opens up a world of opportunities.

As we now already covered the WHAT and the WHY, I would like to talk about the HOW, which is the most difficult part (at least for some people and some Companies as well). We all know that there are plenty of Communities out there, talking about different things: cars, travels, technology, apparel, houses, (even Banks!), you name it. And there are a myriad of articles related to this topic. I just want to give my contribution to it. And this time, I would primarily focus on the Technical Communities…

 

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IT Camp, May 26-27, Cluj (Romania)

There was a time in which I was able to attend a lot of events driven by the Communities. There was a time in which I felt so close with the communities and I gotta say I never experienced such a passion and excitement ever again. Being a Team Manager in Microsoft for 3 years gave me a great professional experience and managing a Team of amazing people has been really exciting, challenging yet very satisfying. What did I miss?

ITCamp

Read more here….

The Power of Communities

I’ve been wanting to write this blog post for some time now and I finally got the chance to do it. It’s gonna be smaller than it was supposed to be so allow me to start with this and I will continue with some other posts moving forward.

I’d like to tell you a little bit about my experience in working with the “Influencers” and give you some tips on how you can leverage the same ideas.

I’ve been working with them for several years now, meeting them online through various social media channels (Twitter mostly, but also Facebook and LinkedIn) and offline during events and meetups and I gotta say it completely changed my vision of the business as a whole. Call them contributors, speakers, online gurus, experts, those people not only changed the way marketing efforts are conducted, but they also positively changed my life. There is one common denominator for all these people: PASSION. And I do believe that, without passion, it’s hard to achieve amazing things, in every job and every role you cover. The Passion you feel by mingling with them and talking with them, you can feel it, it energizes you and makes you feel you are part of a bigger whole. It all comes down with amazing people doing their best to be part of this “bigger whole”. Because they believe in it, because they are curious and hungry for learning, because they love to share their expertise and experiences with others, because they care. Yes, that’s right, they care, they don’t do it because they have to……

If you’re still interested, read more here..