Home > Blogging, Books, Branding, Security, Social Media, Tips > Dilemma: to Be Social or not to Be Social

Dilemma: to Be Social or not to Be Social

Sometimes I get questions about Privacy when it comes to Social Media.

Privacy VS Celebrity” is something I already talked about in a public speech and I guess it’s an important topic to discuss. I’d like to share my opinion on that.

If you did something in your life, whether it was an online or an offline activity, you are indexed. Whether you climbed a mountain or got framed on a picture taken from someone else, or you’ve been a winner during a hiking competition when you were a kid, etcetera. Well, you are indexed.

So it’s not primarily about IT, it’s about your life. Maybe you are “lucky enough” that you have never ever been mentioned by anyone, anything in any place in your whole life. But this is very rare.

The truth is that each and everyone of us are online already. Try “Google yourself on Bing” (or viceversa :)) and you’ll see the results. (who didn’t?? :)).

So now the question is: as my name is online, why not to be fully online? Why not positively change the perception the others have on me? Why not starting to create your Personal Brand through your actions, your content, and your experience on a specific topic?

Privacy is a luxury nowadays. There’s a popular quote from Andy Warhol, dated 1968, that says “In the future, everyone will be world-famous for 15 minutes”. This can be easily adapted to the social media environment in which we live. Everyone is on Facebook, everyone is in search for acceptance, most of the People will get their own celebrity status, even for a few minutes.

Privacy is a luxury but we can use some tips in order to limit it.

On Facebook, for example, there are people that never post pictures of their family members (children, spouses, their homes, etc.). They engage, talk, share, but never on their personal lives.

– You need to pay attention to your privacy settings on Facebook: if you want to limit your profile and wall visibility, you may want to set it to be seen only be your friends (or friends of friends).

– If you share pictures through your Smartphone, be sure they don’t contain GPS metadata (location) on them. I’m sure now in every Smartphone you can enable/disable this feature, at least Windows Phone does it.

– Also, remember that, if you set your profile to be seen only by Friends only recently, remember that, especially if you signed up years ago, to do a bulk selection of all the past posts to increase your privacy.

Post visibility


I fully endorse what Erik Qualman, author of “Socialnomics”, said about it:

“We don’t have a choice on whether we do Social Media, the question is how well we do it”

  1. NewMediaPSA
    06/12/2012 at 17:08

    Reblogged this on NewMediaPSA.

  2. brianhmoll
    06/12/2012 at 17:20

    The conventional wisdom says: if you haven’t done anything wrong, then you have nothing to hide. Therefore, why worry about what information about you is out there? But unfortunately, it isn’t about incrimination, really. It’s not a worry that someone will use my information against me in some harmful way. It’s that people are going to use my information to better sell their product…to me. Whether it’s the GAP or the future President of the United States (campaigns are already using third-party data mining to shape political messages). The way not just business products and consumer goods, but everything in our culture is marketed I believe is one of the scariest things about living in the 21st century. .

  3. 06/12/2012 at 17:31

    I agree with you on your first statement, Brian. About data mining though, yes, we know marketeers collect data in order to push products and services. But if you think about it, say, 5 years ago, you were getting everything on everything, no matter what your interests were. I prefer to do more “likes” on Facebook in order to get relevant ads/newsletters than just having my inbox overwhelmed by total scam. I think the new marketing is evolving now, but of course not everyone is line with this new course of action 🙂

  4. 06/12/2012 at 22:08

    “On Facebook, for example, there are people that never post pictures of their family members (children, spouses, their homes, etc.). They engage, talk, share, but never on their personal lives.” – This is exactly me! 🙂 Nice post btw… I cannot agree more with your opinion.

  1. 10/12/2012 at 18:20

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