Be_Lead Blog

When I travel for business I have the opportunity to meet a lot of people. And several times I hear this “request” from them, something they’re willing to do but they don’t know where to start.

I have good news for you: you’re already part of it ! We are social beings, live in a social World and evidently we need to be social. Adapting to environments during the course of the various eras was inevitably for us human creatures. And part of this “adaptation” included the fact that we had to interact with other creatures of the same seed. We had to, in order to exchange goods, support each other, build something together, etcetera.

So now what changed? Internet changed the lives of all of us. We started timidly but we are stronger now What is that supposed to mean? In the past we were simply surfing the web, plain and simple. In fact, we used “browsers” to browse the Internet pages. Now we are all part of an ecosystem and, believe it or not, we make decisions and say something that affects several other people (I delivered a session few days ago about it and you can grab the slides from my latest post).

So, back to the question: You want to go social? You’re already social, the question you need to ask yourself is: What’s my Brand reputation in this Social environment?